1. Introduction and Effective Date
This Privacy Policy (“Policy”) applies to the website located at https://pauseandarrive.com (the “Website”) and is operated by Pause and Arrive, a business located in Dehradun, Uttarakhand, India.
Effective Date: July 9, 2025
At Pause and Arrive, we’re committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your data. We take privacy seriously and have designed our policies to be transparent and user-friendly.
This Privacy Policy complies with applicable laws including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the California Online Privacy Protection Act (CalOPPA), and other relevant privacy regulations.
If you have any questions about this Privacy Policy or our privacy practices, please contact us at pauseandarrive@gmail.com.
2. Information We Collect
2.1 Personal Information You Provide Directly
We collect personal information that you voluntarily provide to us when you interact with our website, products, and services. This includes:
- Name – collected when you sign up for our services, make a purchase, or contact us
- Email Address – used to send you information, updates, and communications
- Phone Number – collected for customer service and contact purposes
You may choose not to provide certain information, but this may limit your ability to use certain features of our website or services.
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain information about your browsing activity:
- Cookies and Tracking Technologies – We use cookies, web beacons, and similar tracking technologies to enhance your experience and understand how you use our website
- Log Data – Our servers automatically record information when you access our website, including IP address, browser type, pages visited, time and date stamps, and the referring website
- Device Information – We collect information about the device you use to access our website, including device model, operating system, and unique device identifiers
- Usage Information – We track which features and content you interact with to improve our services
2.3 Information from Third Parties
We may receive information about you from third-party service providers, payment processors, and advertising partners as described in this Policy.
2.4 Children’s Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will delete such information and terminate the child’s account. If you believe we have collected information from a child under 13, please contact us immediately at pauseandarrive@gmail.com.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery – To provide, maintain, and improve our website and services
- Customer Support – To respond to your inquiries and provide customer service
- Communications – To send you transactional emails, service updates, and promotional communications (with your consent)
- Payment Processing – To process payments for products and services you purchase
- Analytics and Improvement – To understand how our website is used and to optimize our services
- Remarketing and Advertising – To display targeted advertisements to you based on your browsing activity
- Security and Compliance – To protect against fraud, abuse, and unauthorized access; to comply with legal obligations; and to enforce our terms and conditions
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc., to understand how visitors use our website. Google Analytics uses cookies and similar tracking technologies to collect information about your use of the website, including your IP address, pages visited, and time spent on pages.
Google Analytics data is used to generate reports about website traffic and user behavior. This information helps us understand our audience and improve our website’s performance.
Google’s Use of Information: Google may use the information collected through Google Analytics to evaluate our use of their services, compile reports, and provide other services related to website activity and internet usage. Google may also transfer this information to third parties when required by law or when third parties process information on Google’s behalf.
For more information about Google Analytics and how Google uses your information, please visit Google’s Privacy Policy at https://policies.google.com/privacy.
You can opt out of Google Analytics by downloading the Google Analytics opt-out browser extension at https://tools.google.com/dlpage/gaoptout.
5. Email Marketing
We use MailerLite, an email marketing platform, to send you newsletters, promotional content, and updates (when you opt in). If you have subscribed to our email list, your email address and name are shared with MailerLite for the purpose of sending you communications.
MailerLite collects and processes your email address, name, and other information you provide to send you emails. MailerLite complies with applicable privacy laws and maintains appropriate security measures.
Your Email Preferences: You can manage your email preferences or unsubscribe from our email communications at any time by clicking the “unsubscribe” link in any email we send you or by contacting us at pauseandarrive@gmail.com.
For more information about MailerLite’s privacy practices, please review their Privacy Policy at https://www.mailerlite.com/legal/privacy-policy.
6. Payment Processing
We accept payments through Razorpay and PayPal for our products and services. When you make a purchase, your payment information is processed securely by these payment processors.
6.1 Razorpay
When you choose to pay using Razorpay, your payment information is transmitted to and processed by Razorpay. Razorpay collects and processes payment card details, name, email, phone number, and other information necessary to process your transaction.
Razorpay does not share your personal information with us. Only transactional information (such as payment status and order details) is transmitted back to us.
For more information about Razorpay’s privacy practices, please visit their Privacy Policy at https://razorpay.com/privacy/.
6.2 PayPal
When you choose to pay using PayPal, your payment information is transmitted to and processed by PayPal. PayPal collects and processes payment information, name, email, phone number, and other details necessary to process your transaction.
PayPal does not share your full payment details with us. Only transaction confirmation and order information are transmitted to us.
For more information about PayPal’s privacy practices, please visit their Privacy Policy at https://www.paypal.com/legalhub/paypal/privacy-full.
7. Remarketing and Targeted Advertising
We use remarketing services to advertise our products and services to you across the internet, including through Google Ads and Facebook Ads. These services allow us to show you targeted advertisements based on your previous visits to our website and your browsing behavior.
7.1 How Remarketing Works
When you visit our website, we place cookies and tracking pixels on your device. These cookies and pixels allow Google and Facebook to recognize you when you visit other websites and apps. Based on this recognition, Google and Facebook display our advertisements to you.
This remarketing process does not identify you personally in most cases. Instead, it uses anonymized identifiers and behavioral data to determine which ads to show you.
7.2 Google Ads Remarketing
We use Google Ads (formerly Google AdWords) to display our advertisements on Google’s network of websites and apps. Google places cookies on your device to track your browsing behavior and show you targeted ads.
Opting Out: You can opt out of Google’s use of cookies by visiting Google’s Ads Settings at https://adssettings.google.com. You can also opt out of third-party cookies through the Network Advertising Initiative’s opt-out tool at https://optout.networkadvertising.org.
7.3 Facebook Ads Remarketing
We use Facebook’s targeting and advertising services to display our ads on Facebook and Instagram. When you visit our website, Facebook places cookies and pixels on your device to track your activity.
Opting Out: You can control which ads you see on Facebook and Instagram by adjusting your ad preferences in your Facebook account settings. You can also opt out of interest-based advertising through the Digital Advertising Alliance at https://optout.aboutads.info.
Facebook Pixel: We use the Facebook Pixel, a tracking technology that helps us understand which users are interested in our services, measure the effectiveness of our advertising campaigns, and reach similar audiences through Facebook and Instagram.
8. reCAPTCHA
Our website uses Google’s reCAPTCHA technology to protect against spam and abuse. When you submit a form or complete certain actions on our website, reCAPTCHA verifies that you are human by analyzing your behavior patterns.
reCAPTCHA does not collect personally identifiable information. Google’s reCAPTCHA is an invisible security measure that operates in the background. Your interaction with reCAPTCHA is governed by Google’s Privacy Policy at https://policies.google.com/privacy.
9. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties for their marketing purposes. However, we may share your information in the following circumstances:
9.1 Service Providers
We share information with third-party service providers who assist us in operating our website and providing our services. These service providers include:
- Email marketing platform (MailerLite)
- Payment processors (Razorpay and PayPal)
- Web analytics providers (Google Analytics)
- Advertising platforms (Google Ads and Facebook)
- Web hosting and cloud service providers
- Customer support and communication tools
These service providers are bound by confidentiality agreements and are only permitted to use your information as necessary to provide services to us.
9.2 Legal Requirements
We may disclose your information if required by law, regulation, court order, or government request. This includes situations where we believe in good faith that disclosure is necessary to:
- Comply with legal obligations
- Protect our legal rights or property
- Protect the safety of our users or the public
- Detect, prevent, or address fraud, security, or technical issues
9.3 Business Transfer
If we are involved in a merger, acquisition, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will provide notice if such a change occurs.
10. Data Security
We are committed to protecting your personal information from unauthorized access, alteration, disclosure, or destruction. We implement industry-standard security measures, including:
- Encryption – Sensitive data is encrypted in transit using SSL/TLS technology
- Secure Servers – Our servers are protected by firewalls and security systems
- Access Controls – Only authorized personnel have access to personal information
- Regular Updates – We maintain current security patches and software updates
However, no security system is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You use our website at your own risk, and we are not responsible for unauthorized access to your information if such access results from causes beyond our reasonable control.
11. Data Retention
We retain your personal information for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, and comply with legal obligations.
- Email and Contact Information – Retained for the duration of your subscription or engagement with us, or as long as necessary to provide customer support
- Payment Information – Retained in accordance with payment processor policies and legal requirements (typically for 7 years)
- Analytics Data – Retained in accordance with Google Analytics’ retention settings
- Cookies – Retained for varying periods depending on the cookie type (typically between 6 months and 2 years)
When information is no longer needed, we securely delete it or anonymize it so it can no longer be associated with you. In some cases, we may retain information to comply with legal obligations or to protect our interests.
12. Your Privacy Rights
12.1 GDPR Rights (European Users)
If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):
- Right to Access – You have the right to request a copy of the personal information we hold about you
- Right to Rectification – You have the right to request that we correct inaccurate or incomplete information
- Right to Erasure – You have the right to request that we delete your personal information (the “right to be forgotten”), subject to certain exceptions
- Right to Restrict Processing – You have the right to request that we limit how we use your information
- Right to Data Portability – You have the right to receive your information in a structured, commonly used format and to transmit it to another service provider
- Right to Object – You have the right to object to certain processing activities, including direct marketing
- Right to Withdraw Consent – If we process your information based on your consent, you have the right to withdraw that consent at any time
To exercise any of these rights, please contact us at pauseandarrive@gmail.com.
12.2 CCPA and CPRA Rights (California Residents)
If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know – You have the right to request what personal information we collect, use, share, and sell about you
- Right to Delete – You have the right to request deletion of personal information we have collected from you, subject to certain exceptions
- Right to Correct – You have the right to request correction of inaccurate personal information
- Right to Opt-Out of Sale or Sharing – You have the right to opt out if we sell or share your personal information. (Note: We do not currently sell or share your personal information for cross-context behavioral advertising)
- Right to Limit Use and Disclosure – You have the right to limit how we use and disclose your personal information
- Right to Non-Discrimination – You have the right to non-discriminatory treatment for exercising your CCPA/CPRA rights
We will not discriminate against you for exercising your privacy rights. This means we will not deny services, charge different prices, or provide different quality of service based on your exercise of your CCPA/CPRA rights.
Submitting CCPA/CPRA Requests: To submit a request to know, delete, or correct your personal information, please contact us at pauseandarrive@gmail.com. We will respond to your request within 45 days (or as otherwise required by law). We may need to verify your identity before processing your request.
You may also authorize an agent to make a CCPA/CPRA request on your behalf. Your agent must provide proof of authorization.
12.3 CalOPPA Rights (California Online Privacy Protection Act)
As required by the California Online Privacy Protection Act (CalOPPA), we provide this notice to California website visitors:
- We collect personal information (name, email, phone number) from visitors to our website
- We do not honor “Do Not Track” signals or similar mechanisms, as there is no industry standard for recognizing or implementing them
- We may disclose personal information to service providers and advertising partners as described in this Privacy Policy
- California residents can request information about the personal information we have collected and request deletion of such information
If you are a California resident and wish to make a request under CalOPPA, please contact us at pauseandarrive@gmail.com.
12.4 Opting Out of Marketing Communications
You can opt out of receiving promotional emails from us by:
- Clicking the “unsubscribe” link at the bottom of any email we send you
- Contacting us at pauseandarrive@gmail.com with your request
- Updating your email preferences in your account (if you have one)
Even if you opt out of promotional emails, we will continue to send you transactional emails related to your account and purchases.
13. Third-Party Links and Services
Our website may contain links to third-party websites, applications, and services that are not operated by us. This Privacy Policy does not apply to third-party websites or services, and we are not responsible for their privacy practices.
When you click on a link to a third-party website, please review that website’s privacy policy. We encourage you to read the privacy policies of any third-party services before providing your personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes to how we handle your personal information, we will notify you by posting the updated Privacy Policy on our website with a new “Effective Date.”
Your continued use of our website after we post changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Pause and Arrive
Email: pauseandarrive@gmail.com
Address: Dehradun, Uttarakhand, India
We will respond to your inquiry within a reasonable timeframe and work with you to resolve any concerns.
16. Additional Information for Specific Jurisdictions
16.1 GDPR Compliance (EU/EEA Residents)
Data Controller: Pause and Arrive is the data controller for personal information collected through our website.
Legal Basis for Processing: We process your personal information based on:
- Contractual Necessity – To fulfill our contract with you to provide products and services
- Legitimate Interests – To operate our business, improve our services, and conduct analytics
- Consent – To send marketing communications and place cookies (where required by law)
- Legal Obligation – To comply with applicable laws and regulations
International Data Transfers: If you are located in the EU/EEA, please note that your personal information may be transferred to and processed in countries outside the EU/EEA. These countries may not have the same level of data protection as the EU/EEA. By using our website, you consent to the transfer of your information to countries outside the EU/EEA.
16.2 CPRA Compliance (California Residents)
Under the CPRA, we are required to disclose the following additional information:
Categories of Personal Information Collected:
- Identifiers (name, email, phone number, IP address)
- Commercial information (products purchased, purchase history)
- Internet activity (pages visited, cookies, browsing history)
- Geolocation data (approximate location based on IP address)
Business Purposes for Collection:
- Providing and improving services
- Marketing and advertising
- Analytics and understanding user behavior
- Fraud prevention and security
- Complying with legal obligations
Disclosure of Personal Information:
We disclose personal information to service providers (email marketing, payment processing, analytics) as necessary to provide our services. We do not sell or share personal information for cross-context behavioral advertising.
Consumer Rights Under CPRA:
- Right to know what personal information is collected
- Right to delete personal information
- Right to correct inaccurate information
- Right to opt out of sale or sharing
- Right to limit use and disclosure
- Right to non-discrimination for exercising rights
17. Accessibility
This Privacy Policy is available in English. If you require this Privacy Policy in another language or format, please contact us at pauseandarrive@gmail.com.
Last Updated: July 9, 2025
This Privacy Policy is effective as of July 9, 2025, and will remain in effect until modified or superseded by a new Privacy Policy.