Privacy Policy

This Privacy Policy applies to the website at pauseandarrive.com operated by Pause and Arrive, a business located in Dehradun, Uttarakhand, India.

We are committed to protecting your privacy and ensuring you have a positive experience on our website. This policy explains what information we collect, how we use it, and what rights you have regarding your data.

This Privacy Policy complies with applicable laws including the GDPR, CCPA, CPRA, CalOPPA, and other relevant privacy regulations.

We collect personal information you voluntarily provide when you interact with our website, products, and services:

• Name — collected when you sign up for services, make a purchase, or contact us
• Email address — used to send information, updates, and communications
• Phone number — collected for customer service and contact purposes

• Cookies and tracking technologies — to enhance your experience and understand how you use our website
• Log data — IP address, browser type, pages visited, time and date stamps, and referring website
• Device information — device model, operating system, and unique device identifiers
• Usage information — which features and content you interact with

We may receive information about you from third-party service providers, payment processors, and advertising partners as described in this policy.

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at amit@pauseandarrive.com.

• Service delivery — to provide, maintain, and improve our website and services
• Customer support — to respond to your inquiries and provide customer service
• Communications — to send transactional emails, service updates, and promotional communications (with your consent)
• Payment processing — to process payments for products and services you purchase
• Analytics and improvement — to understand how our website is used and to optimise our services
• Remarketing and advertising — to display targeted advertisements based on your browsing activity
• Security and compliance — to protect against fraud, abuse, and unauthorised access; to comply with legal obligations; and to enforce our terms

We use Google Analytics, a web analytics service provided by Google Inc., to understand how visitors use our website. Google Analytics uses cookies and similar tracking technologies to collect information about your use of the website, including your IP address, pages visited, and time spent on pages.

Google may use the information collected through Google Analytics to evaluate our use of their services, compile reports, and provide other services. For more information, visit Google's Privacy Policy.

You can opt out of Google Analytics by downloading the Google Analytics opt-out browser extension.

We use MailerLite, an email marketing platform, to send you newsletters, promotional content, and updates when you opt in. Your email address and name are shared with MailerLite for the purpose of sending communications. MailerLite complies with applicable privacy laws and maintains appropriate security measures.

You can manage your email preferences or unsubscribe at any time by clicking the "unsubscribe" link in any email we send, or by contacting us at amit@pauseandarrive.com.

For more information, review MailerLite's Privacy Policy.

We accept payments through Razorpay and PayPal. When you make a purchase, your payment information is processed securely by these payment processors. We do not store your full payment details.

Razorpay collects and processes payment card details, name, email, phone number, and other information necessary to process your transaction. Only transactional information (payment status and order details) is transmitted back to us. See Razorpay's Privacy Policy.

PayPal collects and processes payment information necessary to complete your transaction. Only transaction confirmation and order information are transmitted to us. See PayPal's Privacy Policy.

We use remarketing services including Google Ads and Facebook Ads to show you targeted advertisements across the internet based on your previous visits to our website. These services place cookies and tracking pixels on your device to recognise you on other sites.

You can opt out of Google's use of cookies by visiting Google's Ads Settings or the Network Advertising Initiative opt-out tool.

We use Facebook Pixel to understand which users are interested in our services and measure the effectiveness of our advertising. You can control which ads you see by adjusting your ad preferences in your Facebook account settings, or opt out via the Digital Advertising Alliance.

Our website uses Google's reCAPTCHA technology to protect against spam and abuse. reCAPTCHA does not collect personally identifiable information — it analyses your behaviour patterns to verify you are human. Your interaction with reCAPTCHA is governed by Google's Privacy Policy.

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

• Email marketing platform (MailerLite)
• Payment processors (Razorpay and PayPal)
• Web analytics providers (Google Analytics)
• Advertising platforms (Google Ads and Facebook)
• Web hosting and cloud service providers
• Customer support and communication tools

We may disclose your information if required by law, regulation, court order, or government request — including to protect our legal rights, detect fraud, or address security issues.

If we are involved in a merger, acquisition, or other business transaction, your information may be transferred as part of that transaction. We will provide notice if such a change occurs.

We implement industry-standard security measures to protect your personal information:

• Encryption — sensitive data is encrypted in transit using SSL/TLS technology
• Secure servers — our servers are protected by firewalls and security systems
• Access controls — only authorised personnel have access to personal information
• Regular updates — we maintain current security patches and software updates

No security system is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

• Email and contact information — retained for the duration of your subscription or engagement, or as long as necessary to provide customer support
• Payment information — retained in accordance with payment processor policies and legal requirements (typically 7 years)
• Analytics data — retained in accordance with Google Analytics retention settings
• Cookies — retained for varying periods depending on the cookie type (typically 6 months to 2 years)

When information is no longer needed, we securely delete it or anonymise it so it can no longer be associated with you.

To exercise any GDPR rights, contact us at amit@pauseandarrive.com.

• Right to know — what personal information we collect, use, share, and sell about you
• Right to delete — request deletion of personal information we have collected
• Right to correct — request correction of inaccurate personal information
• Right to opt-out of sale — we do not currently sell or share your personal information
• Right to limit use — limit how we use and disclose your personal information
• Right to non-discrimination — we will not treat you differently for exercising your rights

To submit a CCPA/CPRA request, contact us at amit@pauseandarrive.com. We will respond within 45 days as required by law.

You can opt out of promotional emails at any time by clicking "unsubscribe" in any email we send, or by contacting us directly. We will continue to send transactional emails related to your account and purchases.

Our website may contain links to third-party websites, applications, and services that are not operated by us. This Privacy Policy does not apply to third-party websites or services, and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party services before providing your personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes, we will post the updated Privacy Policy with a new effective date. Your continued use of our website after we post changes constitutes your acceptance of the updated Policy.

Data Controller: Pause and Arrive is the data controller for personal information collected through our website.

Legal basis for processing: contractual necessity (to fulfil our contract with you), legitimate interests (to operate our business and conduct analytics), consent (for marketing communications and cookies where required by law), and legal obligation (to comply with applicable laws).

International data transfers: if you are located in the EU/EEA, your personal information may be transferred to and processed in countries outside the EU/EEA. By using our website, you consent to this transfer.

Categories of personal information collected: identifiers (name, email, phone, IP address), commercial information (purchase history), internet activity (pages visited, cookies, browsing history), and approximate geolocation data based on IP address.

Disclosure: we disclose personal information to service providers as necessary to provide our services. We do not sell or share personal information for cross-context behavioural advertising.